The short version. Your fertility record belongs to you. We collect only what the product needs to work, we never sell your data or use it for advertising, and we never share your health information with anyone except the services that run Avela. When you delete something, it is deleted. If you want your whole account gone, email us and it will be.
The rest of this page says the same thing in more detail.
Avela Intelligence ("Avela", "we", "us") operates the Avela app at app.avelaintelligence.com. Avela helps you organize your IVF and fertility records and understand what they contain. For anything in this policy, you can reach us at ashley@avelaintelligence.com.
Everything Avela holds about you falls into a few categories:
We use your data for exactly one purpose: providing Avela to you. That means storing your record, displaying it back to you, and generating the summaries and insights you see in the app.
We do not use your health data for advertising. We do not sell it. We do not share it with data brokers, insurers, employers, or anyone else. If we ever want to use your data for anything beyond running the product, we will ask you first with a separate, specific request that you can decline or later withdraw without losing access to Avela.
Avela's core features work by sending parts of your record to an AI provider for processing:
Anthropic processes this data to provide the feature and does not use it to train its models. This processing happens only when you use a feature that needs it, and before you start, onboarding asks for your separate, specific agreement to it. That agreement is its own checkbox, apart from accepting these policies and the Terms of Use.
We send Anthropic only the parts of your record a given feature needs, never your whole account at once. Anthropic retains what it receives for a limited period to operate and secure its service, currently up to 30 days, after which it is deleted, unless a longer period is required by law. Anthropic does not use this data to train its models, and it is never used for advertising. We are working toward a zero-retention arrangement and will update this page if that changes what happens to your data.
Avela runs on a small number of infrastructure providers. Each one touches your data only to do its job:
| Provider | What it does |
|---|---|
| Supabase | Stores your account, your record, and your uploaded documents in an encrypted database with per-user isolation. |
| Netlify | Hosts the app and the avelaintelligence.com website, stores waitlist sign-up emails, and runs the secure functions that talk to our AI provider. Temporary processing files are deleted as soon as results are delivered to you. |
| Anthropic | Processes records and generates insights, as described above. |
That is the complete list. There are no analytics companies, ad networks, or data partners. If we ever need to add a provider that would handle your data, we will update this page and tell you in the app before it starts, so the list here is always current and complete.
Avela is a consumer product you use directly, so it is generally not covered by HIPAA. We built it to HIPAA-grade practices anyway, and consumer health privacy laws still protect you, including the FTC Health Breach Notification Rule. If a breach ever affects your data, we will notify you without unreasonable delay and as those laws require.
If you believe you have found a security vulnerability in Avela, please tell us at ashley@avelaintelligence.com so we can fix it. We welcome responsible disclosure and will not pursue anyone acting in good faith to report a genuine issue.
We know fertility data carries risks beyond ordinary health data. Our commitments:
Startups get acquired, merge, or wind down, and we know your fertility data becoming an asset in someone else's deal is exactly the kind of thing that makes a product like this feel unsafe. So this is a commitment, not a disclaimer:
We keep your record for as long as your account is active, because the product's purpose is holding your history for you.
You can delete individual cycles and documents inside the app at any time. To delete your entire account and everything in it, open the Account tab and choose Delete account. This happens immediately: it removes your profile, your health record, your uploaded documents, the values extracted from them, and every insight generated for you. It is permanent and cannot be undone, so the app offers to download a copy for you first. If you ever cannot reach your account to do this yourself, email ashley@avelaintelligence.com from your account email and we will complete the deletion for you within 30 days, usually much sooner.
When you delete something, it is removed from the live app right away. It can persist a little longer in two places before it is gone for good: encrypted database backups, which roll off within 30 days, and the temporary processing files described above, which are deleted as soon as your result is delivered. Documents you upload are deleted from our storage once our AI has read them into your record; we do not keep the original file. The values extracted from a document stay in your record until you delete them.
Wherever you live, we honor these for every Avela user:
Some states give you additional specific rights over consumer health data, including Washington's My Health My Data Act. Because nearly everything in Avela is reproductive health data, we publish a dedicated Consumer Health Data Privacy Policy that sets out exactly what health data we collect, where it comes from, who it is shared with, and how to exercise these rights. If you contact us to exercise a right under a specific law, tell us which one and we will follow that law's process and timelines.
California residents. We honor the rights above for you, including the rights to know, access, correct, and delete your personal information, and to not be discriminated against for exercising them. Much of what you enter is sensitive personal information, and California lets you limit its use to providing the service you asked for. That is already the only thing we do with it: we do not sell your personal information, we do not share it for cross-context behavioral advertising, and we do not use your sensitive personal information to infer characteristics about you. To exercise any of these rights, email us at ashley@avelaintelligence.com.
Avela is for adults. You must be 18 or older to create an account, and we do not knowingly collect data from anyone under 18.
If we change this policy in any way that matters, we will tell you in the app before the change takes effect, and the date at the top of this page will always reflect the current version. We will never use a policy update to quietly weaken the commitments in sections 3 and 7.
Questions, requests, or concerns: ashley@avelaintelligence.com. A real person reads these.